What is Google Adwords?
Search Engine Marketing is one of the various online marketing strategies that can be used to effectively advertise your business. The form of Search Engine Marketing that has proven to be effective is called Google Adwords or Google Pay Per Click. This terminology then also defines how this type of marketing works. You pay per click.
In plain terms, Google Adwords is a "bidding war". You bid a certain amount of money for a keyphrase or campaign and hope that you feature well on the search results when somebody uses that keyphrase. If your bid is higher, you are more likely to rank higher. Of course ranking is dependant on other factors as well. You then only pay once someone clicks on your advert.
This sounds rather simple right? It can be, but it can also prove to be time consuming and if not managed properly - very expensive. You can continue managing your campaign yourself, but why not let reputable search engine marketing company manage your Google advertising for you?
Read more - What is Google Adwords?
Google Adwords Benefits
- Choose your own advertising budget
- Your adverts will start showing within an hour after setup
- Adverts are targeted at the precise market
- Choose where to display your adverts
- Choose when to display the adverts
- Try different adverts and decide which ones work best
- Track conversions
Learn more about PPC Management and its benefits