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What is Google Adwords?

In the simplest terms: Google Adwords is a method of paid online advertising utilizing the Google Search Engine as well as various Google Network websites. Besides organic seo, Google has developed a paid online advertising system allowing you to be visible in their advertising space when someone searches for keyphrases relevant to your business.

Somewhere in the millions of searches performed daily, someone is searching for the product or service that you provide. Do you know how to reach these potential clients?

How does Google Adwords work?

Online Advertising - Choose your budget Online Advertising - Write your adverts Online Advertising - Choose your keywords Online Advertising - Adverts Appear
Choose your budget Write your adverts Choose keyphrases Adverts appear

You have complete control over your budget, what you want to display to prospective clients, when you want to display it and what they see when they click on your advert. Remember that nothing is set in stone and all these aspects can be tweaked. Online advertising is all about what your clients will want to see and what will attract them to your business. Try various adverts and see which ones work the best.

Were do my online adverts appear?

You can choose where to display your adverts, but it comes down to Google Search Engine and Google Display Network.

Google Search Engine

Your adverts appear in Google's Search Engine when someone "triggers" the advert based on the relevant keywords. Where your adverts appear depends on how your ads are optimized, what you are willing to bid and various other factors.

Goolge Display Network

The display network consists of various websites that are owned by Google and others that participate in Google Adsense. Google "reads" the information on the page that people are browsing and if there is a space avaible for Google Adverts, it will find online ads that are relevant to what the user is currently reading and then display them in that space. For example, when you open your Gmail account, Google will display adverts revelant to the type of e-mails you have received.

What can my online ads look like?

There are 4 main advert categories:

  • Text Ads
  • Image Ads
  • Video Ads
  • Mobile Ads

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